Coming to Israel, or any new place for that matter, can be scary simply because it is a new experience. Which grocery store has the best value? Where can I have the most fun on the weekend? And where can I get a decently-priced cappuccino around here!?

But one of the most exhilarating parts of a big move like making Aliyah, is the possibility to re-brand yourself. So what is your brand? Just like a clothing designer has their brand to stamp on their outfits, your brand is how your own unique, personal "stamp". It is how you convey yourself to the world, and how you are perceived; how you are remembered. It is your reputation- your "street cred" so to speak. It is all the above and so much more.

Your brand is a combination of online and offline behavior and presentation. Personal branding is about making yourself accessible to the world, to potential employers via LinkedIn, or to friends and family via Facebook, Instagram, or other social media platforms. Don’t just post about your fun nights in Tel Aviv. (Fun as they may be…) Include bits of what motivates and drives you. Post your #emloymentgoals! Your brand should represent both who you are and who you want to be.

Your brand should never be stagnant- just as you are evolving, so should your brand.

To brand yourself in today’s society, get creative! Create a personalized signature for your emails. Order business cards and personalized stationery that reflect you and your intentions. And actually utilize those awesome business cards- no telling when you will make a new connection.

To sum it up: your brand is an extension of you. It is what potential employers perceive when you interview for your new job in Israel! It can make or break your job offer. If you think your brand could use some work, make a change now! There is no time like the present to show the Israeli job market what you have to offer!